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ChalkTalkJim: Breaking Down the Game - A Guide to the Future of Healthcare
Are you curious about how the healthcare industry is changing?
Look no further than ChalkTalkJim, the podcast that brings together experts from across the healthcare system to discuss their business models and share insights on everything from payer models to life sciences, med-tech, and health IT.
With Chalk Talk Jim, you'll learn about product and service innovation in healthcare and discover how to innovate and thrive in this complex industry. Don't be intimidated anymore – tune in to Chalk Talk Jim today and join the conversation on the future of healthcare.
ChalkTalkJim: Breaking Down the Game - A Guide to the Future of Healthcare
Your Website's Search Box Is Losing You Patients
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Health systems pay to bring patients to their website, then lose them at the search box.
Chris Pace of SearchStax, who was the former Sr. Director of Marketing for Banner Health. He was a SearchStax customer who was so confident in the product, he joined SearchStax.
Chris explains why owned search is the most ignored part of digital access. He shares how a chest pain search once returned a blog post, how a moved MyChart login drove up calls to one call center, and what search data reveals about unmet demand.